Let’s talk about the MAJOR differences between Tik Tok and Instagram.
Here is what the algorithm favours on Tik Tok :
Longer videos
Stripped-back and realistic content
Shorter captions
Here is what the algorithm favours on Instagram :
‘Pretty’ pictures / aesthetic posts
Having a strong brand identity
Longer captions
BOTH are SEO platforms which means it’s important to use descriptive words wherever you can.
So, next time you’re going to take a video from Instagram and put it on Tik Tok or vice versa, think again.
Editing within each app makes such a huge difference in whether your content is boosted or not.
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