The MAJOR difference between Instagram and TikTok


Let’s talk about the MAJOR differences between Tik Tok and Instagram.

Here is what the algorithm favours on Tik Tok :

Longer videos
Stripped-back and realistic content
Shorter captions

Here is what the algorithm favours on Instagram :

‘Pretty’ pictures / aesthetic posts
Having a strong brand identity
Longer captions

BOTH are SEO platforms which means it’s important to use descriptive words wherever you can.

So, next time you’re going to take a video from Instagram and put it on Tik Tok or vice versa, think again.

Editing within each app makes such a huge difference in whether your content is boosted or not.

Want more social media advice?

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